E-business strategy

E-business strategy 1. Management Summary 2. Introduction Tesco is Britains largest food retailer, employing over 240,000 people worldwide and has net yearly profits of over  £1 billion. Its website is one of the most popular in the UK, with over one million registered users. [free-encyclopedia-online] Tesco started in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London. The Tesco brand first appeared five years later in 1924 he bought a shipment of tea from a Mr T. E Stockwell. The initials and letters were combined to form Tes-co and in 1929 Mr Cohen opened the flagship Tesco store in Burnt Oak, North London. The brand sustained its rise in the 1930s when Mr Cohen established a headquarters and warehouse in North London and in 1932 Tesco became a private limited company. In the 1950s the retailer bought 70 Williams stores and 200 Harrow stores, followed by 97 Charles Philips stores and the Victor Value chain in the early 1960s. In 1968 Tesco opened its first superstore in Crawley, West Sussex. Supermarkets revolutionised the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK, which it continues to expand to this day, while also diversifying into other products. In 1974 Tesco opened its first petrol stations, and would become the UKs largest independent petrol retailer. By 1979 total sales topped  £1bn, and by 1982 sales had doubled to more than  £2bn. In 1987 Tesco effectively completed a hostile takeover of supermarket opponent Hillards for  £220m. In the 1990s Tesco continued to tighten its grip on the UK with more store openings and an aggressive marketing campaign in an attempt to surpass Sainsburys as the UKs leading grocer. In 1992, the company launched is slogan every little helps, followed by the Tesco Value range in 1993. This was followed by the launch of the Tesco Clubcard scheme in 1995, helping Tesco to overtake rival Sainsburys as the UKs largest food retailer. 1996 saw the retailer introduce its first 24-hour store while it also expanded overseas opening shops in Poland, the Czech Republic, and Slovakia. Tesco.com was launched in 2000 and the supermarket continued to expand its range of products, which now includes clothes, electrical and personal finance products. In 2004 Tesco entered the broadband market. In 2006, the retailer announced ambitious plans to open stores in the US under the name Fresh and Easy and funded by existing resources. Tesco now operates in 13 countries. Group sales were  £51.8bn in the year to February 23 2008. In 2008 the retail giant took its conquest of the UK one step further by buying up some competitor Somerfield stores on distant islands in Scotland, giving Tesco a existence in every single postcode area in the country. More than 50p in every pound spent on food by the citys 66,000 residents is done so at a Tesco checkout and similar dominance in other towns has sparked controversy. Because of their size, supermarkets have been accused by some of abusing their position by forcing smaller local shops out of business. Clark, T, (2008) Below figure 2.1 shows a graph of Tescos profit over a five year period from 2003 to 2008. Figure 2.2Graph showing the improvement of Tescos product range Grocery home shopping service, toys electronics, sports equipment, cookware home finishing Financial services (Visa card, saving accounts, banks, insurance) Gas filling station Gasoline retailer Clothing, household Food 1919 1960 1990 199   1997 2000 Year 3. Situation Analysis In crafting a strategy it is important for a company to analyse the environment. All organisations operate within an environment that influences the way in which business is conducted. Situation analysis involves the review of the internal resources and processes of the company to assess its e-business capabilities and results to date in the context of a review of its activity in the market place. It also involves the review of the immediate competitive environment or micro-environment and the review of the wider environment or macro-environment in which a company operates. The micro-environment includes customer demand and behaviour, competitor activity, marketplace structure and relationships with suppliers, partners and intermediaries. The macro-environment includes economic development and regulation by governments in the form of law and taxes together with social and ethical constraints such as the demand for privacy. Chaffey (2009) 3.1. Present Position Analysis In this section the factors that impact Tescos strengths, weaknesses, opportunities, and threats will be looked at. Figure 3.1 presents the factors that impact the SWOT analysis of Tesco. Strengths Advertising and marketing Strong customer base Product range Services offered International entrance Location Sale increase Brand name External economies of scale Product quality Cost reduction Weaknesses Transport cost Dependence on the UK grocery market Market dominated by another company Opportunities Online market Growth Product expansion Threats Tax increase Innovation of other companies Customer preference Internet security Tescos success in the market stands firm due to their product range which allows customers to choose products from different market segments. With this strategy Tesco establishment a strong customer base. They also kept and grew their customer base by introducing new services within the organisation and by way of their advertising both in store and online. They introduced a clubcard that encouraged and continues to encourage customers to shop online with rewards. To keep their customer base strong they use different advertising and marketing methods such as sending customers mails using effective mediums which include both direct mail and electronic mail. Advertising is can be done in store and is even more effective using the online medium such as advertising on Google or sites that are used regularly by general web browsers. Services such as insurance, visa cards, saving accounts, music downloads and gas filling stations where some of the services introduced by Tesco. The products and services offered by Tesco meets or at times exceed the expectations of customers. The brand name Tesco uses allows customers to identify them and the products and services they provide even though other companies provide similar products and services. Tescos strategy of branching out into different locations was a major move which allowed them to target all groups of customer wants and needs with the products and services they offered. They also branch out into international markets and expand their products and services into different cultures. Tescos move to the online arena allowed them to target all groups all at once and allow their customers to purchase items that are in or out of season and are not available in store. They also grant them five dollar discounts to encourage them to shop on the online market. Tescos have an advantage over their competitors and due to this fact the prices they offer for the same products are much lower allowing more customers to come into Te sco instead of the competitors. Dependence on the UK market is considered a weakness because of their dependence on UK suppliers for their products. Tesco can turn their dependence on the UK market into strength by outsourcing products with equal or superior quality than the products they currently offer. Tesco dominates the market but in certain cities, Tescos competitors have monopolised the cities. In order for this monopoly by their competitors to be destroyed Tesco needs to open more branches within the cities and boost up their services to gain a wide range of customers in those cities. 3.2. Industry Analysis Porters Five Forces for Tesco.com 4. E-Business Strategy Strategy development should be strongly influenced by considering the environment the business operates in. The most significant influences are those of the immediate marketplace of the micro-environment that is shaped by the needs of customers and how services provided to them through competitors and intermediaries and via upstream suppliers. Technological innovations are vital in providing opportunities to provide superior services to competitors or through changing the shape of the marketplace. Chaffey (2009) 4.1.E-Business strategy 4.2. Implementation 5. Legal and ethical issues Privacy of consumers is a key ethical issue since many laws have been enacted. Data protection legislation is enacted to protect the individual, to protect their privacy and to prevent misuse of their personal data. This affects all types of organizations regardless of whether they have a transactional e-commerce service. Chaffey (2009) When gathering information Tesco.com needs to take in mind what the Data Protection Act states concerning personal data and the use of that data. In schedule 1 of the Data Protection Act 1998, it states eight principles by which data must be protected. These eight principles are: Personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless— at least one of the conditions in Schedule 2 is met, and in the case of sensitive personal data, at least one of the conditions in Schedule 3 is also met. Personal data shall be obtained only for one or more specified and lawful purposes, and shall not be further processed in any manner incompatible with that purpose or those purposes. Personal data shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed. Personal data shall be accurate and, where necessary, kept up to date. Personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. Personal data shall be processed in accordance with the rights of data subjects under this Act. Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data. Personal data shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data. [opsi 2008] According to the principles of the Data Protection Act 1998 above Tesco must ensure that: When Tesco.com collects information from a data subject, the data subject must be aware that their information is being captured and because they agree to it. This information is obtained when a customer registers an account with Tesco.com. This information will be used by Tesco.com to create a profile for the individual. Tesco.com must let the data subject know why they are collecting this information and how it will be used both now and in the future. They need to let the data subject know if they data will be sent to third parties or not and how long they will keep this information stored. The data requested by Tesco.com must be relevant according to their needs. It must also be information that a customer will feel comfortable disclosing. Tesco.com must ensure that the data being collected and processed from a data subject is accurate and up-to-date. When a customer requests the closure of their account Tesco.com should delete all data concerning that customer or they will be in violation of the fifth principle in the Data Protection Act 1998. Tesco.com should supply information to the data subject without hesitation once they request it. In gathering information Tesco.com must ensure that the data stored is safe and secure. In distributing data Tesco.com must ensure that the data subject agrees to it or the country to which the information is being transferred to must have proper data protection or else there will be a breach of the Data Protection Act 1998 principle 8. According to the Privacy and Electronic Communications Regulations Act, Tesco.com must see to it that the e-mail sent to customers where based on the customers opt-in or consent to receive e-mails and should also have the option for them to opt-out or un-subscribe to getting e-mails. Tesco.com should also supply the customer with some contact information so that they can contact if they feel the e-mails being sent is spam. 6. Conclusion

Family Law Contemporary Issues

Family law has been broadened in a wide range of areas that the law governs, as over the years the concept of family has been widely diversified due to changes in modern society and community standards. Family law governs areas such as marriage, family relationships, legal rights and obligations of parents and children, adoption and the protection and care of children within a family. However, over the recent years the changes in each area of family law has shown some changes have been effective and others demonstrate the need for law reform. This is due to the rapid change of the law and changing social standards, therefore the law is attempting to balance the rights and interest of the society and individual family members. The legal recognition of same sex relationships in Australia has dramatically evolved over the years. Same sex relationships have tackled huge issues in regards to marriage, discrimination and property rights. As same sex relationships have been excluded from a number of rights and obligations for example; the legal recognition of same sex marriage. The Marriage Act 1965 (Cth) defines marriage as ‘the legal union of a man and women with the exclusion of others’. Therefore same sex marriage is void in Australia even those who have married in another country it will be seen as an invalid marriage. Having the lack of legal recognition can have direct consequences to same sex relationships and their families as they are excluded from the protections and rights that normal heterosexual couples and families have. This is demonstrated in the Young V Australia (1999) case, where a Sydney man was refused for a veteran’s dependent pension as he was in a same sex relationship. In this incident the United Nations Human Rights Committee (UNHRC) determined the Australian government had breached the International Covenant of Civil and Political Rights (ICCPR), as ‘all persons are equal before the law. ’ Not only has it breached the ICCPR but it has breach the Sex Discrimination Act 1984. Therefore, this demonstrates how the legal system is ineffective as there is a lack of enforceability with regards to the role that the international law plays in Australia. In order to create equality in the legal system for same-sex relationships the Australian Human Rights Commission report in 2008 had introduced reforms with the aim to provide same sex couples with the same entitlements as heterosexuals. The most significant reform was the introduction of the Property (Relationships) Legislation Amendment Act 1999 (NSW). This has allowed de facto elationships to have the right to divide property as seen in the Hope and Brown v NIB Health Fund Ltd (1995). In this case the Equal Opportunity Tribunal had played an effective role as it has shown to be successfully in achieving justice and equality for same sex relationships. It has also protected the 2 year old son in which Hope and Brown were now permitted to give their child a family policy for his future. Therefore, the reforms th at have occurred in the past decade have been successful as it has given some rights and obligations towards same sex relationships. In NSW 241 300, reports were made about concerns of child’s or young person’s safety according to the Special Commission of Inquiry into child protection services NSW. The concern of the protection and care of both children and individual members under both the Family Law Act 1975 (Cwth) and the Crimes Act 1900 (NSW) is the increasing rate of family neglect, abuse and domestic violence. This issue is rapidly increasing each year as the crime rate of children has increased to 70% of young children committing crime due to being neglected or abused in reference to Australian Bureau Statistics (ABS). The government has made numerous amendments and reforms to the Crimes Act 1900 (NSW) e. g. Crimes (Domestic Violence) Amendment Act 1987 (NSW), due to increased domestic violence cases within the domestic household. Over the years there have been a number of cases where family members have suffered domestic violence which has resulted in some of them murdering their husbands or partners, e. g. R v Heather Osland 1996 (VIC). Therefore, the legal system has shown how further amendments and reforms can protect individual family members effectively. But the government needs to step up and focus on providing more resources and funds to smaller organisations e. g. Docs. The government has created the Department of Community Services (DOCs) under the Children Young Persons (Care and Protection) Act 1998. This organization helps protect children who are suffering abuse or neglect. Majority of the time Docs have overseen incidents’ and have failed to report any sort of child abuse, neglect or domestic violence. As shown recently in 2012 August 03 in the Sydney Morning Herald (SHM) ‘Abuse Children were ignored by a welfare worker’. The Department of Community Services have failed to protect and prevent children from harm due to being under resourced and not having the adequate resources to protect children. The Australian government should provide efficient resources e. g. having more people involved with better wages in protecting minors. This would therefore be more effective in protecting children and their rights. Without this new reform in the legal system it will increase the number of children who are in great harm, as recently seen in the media ‘Ebony report’- â€Å"reveals history of Docs neglect†. For individual members to feel safe and protected the law has added extra provisions on the Crimes (Domestic Violence) Amendment Act 1982 which amended the Crimes Act 1900 (NSW), has included victims who suffer from domestic violence have the right to seek AVO’s. Many people do not fulfill their responsibility towards their children and sometimes having a divorce within the family can cause major conflicts and struggles on the couple, and most importantly the child. As the NSW Bureau of Crime Statistics and Research (BOSCAR) shows that inadequate parenting is associated with child neglect, to some extent these are the strongest predictors of juvenile crime as 36% of young people are cautioned. One of the most serious of these cases are children having the thought of committing suicide. As seen in one of the most recent cases Merrett and BASS 2013. This demonstrates how the strenuous tension between a couple can have on child. As a parent they have the responsibility to ensure that their child receives an education and to discipline their child. In the re Marion (1991) it demonstrates how the child had no right or say in her medical procedures. Therefore, the United Nations Convention on the Rights of Children (CROC) has not been effective as it has not been ratified, which therefore it hasn’t protected the child’s best interest. One of the most recent reforms to the Children and Young Persons (Care and Protection) Act 1988 (NSW) is that if a child has broken the law e. g. underage drinking or damages on property, the parents are penalized for their child’s actions. Another reform that has shown to ineffective is the introduction of the Family Law Amendment (Shared Parental Responsibility) Act 2006 (Cth), this reform involves the equal custody of the child. However, this isn’t always the case as the child may end up back with their abusive parent as seen in the Whitehead v Storn. The court system has shown to have responded to many issues of different areas of family law however, some of the attempts of reforms have demonstrated to be ineffective.

Essay about Stereotyping in Today´s Society - 987 Words

Is every Muslim a terrorist? Do all Mexicans eat jalapeà ±os? Do all elderly people need to surrender their driver’s licenses? These questions represent different examples of stereotyping that are present in today’s society. Stereotyping, a predictable opinion or belief, can be connected to race, ethnicity, or religious affiliation. We make very different judgments about people we think to be terrorists, criminals, psychopaths, television stars, hitchhikers, and perverts. Stereotyping could be beneficial and highly accurate in some cases; however stereotyping most Muslims as terrorists can be misleading and unfair. Muslim stereotyping is misleading and unfair, yet perhaps highly accurate if the person has Islamic or Muslim†¦show more content†¦Then he discovered his flight to be cancelled, so he asked if the United Airlines employees could find him another flight to Portland. They found a flight leaving in an hour and a half later with Alaska Airlines. After he was checked and seated on the plane, an Alaska Airline employee informed him that his luggage needed to be checked again. He consented and then a few minutes later the same employee came to ask what was in his black box. The box was vibrating and Samir told them it was his old wheelchair in the box. They repeated this scene two more times and on the third visit, Samir told them to look in the box for themselves. At this point, the airline employee told Samir that they could not look in the box without the FBI present. Samir was told that the FBI would be called and that he would have to leave the plane. Embarrassed Samir left the plane with two air marshals and two police officers to meet the FBI with bomb-sniffing dogs. After being detained, searched, and questioned, Samir still understood the importance of airline security even though he missed the flight to Portland with Alaska Airlines. The airline employee found another flight, but this time to Seattle where S amir would have to catch another plane back to Portland. After traveling eleven hours, Samir was tired and his back was hurting. Once again, after being seated on the plane, Samir was told to leave theShow MoreRelatedPrejudice, Stereotyping, and Discrimination Essay1414 Words   |  6 PagesMost people have experienced prejudice, stereotyping, or discrimination at some time in his or her life. There is no doubt social discrimination, prejudice, and hostility still create serious problems and challenges, even in today’s apparently more and more individualized and â€Å"enlightened† society. This paper will discuss prejudice, stereotypes, and discrimination in the context of social psychology; what the consequences of stereotyping and discrimination are; and strategies to improve attitudesRead MoreThe Outsiders By. Hinton1459 Words   |  6 Pages In the book The Outsiders by S.E. 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Benedick And Beatrice In William Shakespeares Much Ado...

William Shakespeare’s classic comedy Much Ado About Nothing follows the story of the two famous pairs of young lovers; Claudio and Hero, and Benedick and Beatrice. Although mainly following the first pair throughout the text, the relationship between Benedick and Beatrice is followed throughout the text with less attention from the reader, not noticing love forming between the two. Shakespeare sets his text in Messina, a town located on the island of Sicily in Italy. The play mainly takes place at Leonato’s estate, the Governor of Messina. Kenneth Branagh’s film is based on Shakespeare’s play Much Ado About Nothing. By using facial expressions, tone of voice and body movement, Branagh’s film successfully employs visual comedy that is†¦show more content†¦Through the character of Beatrice and the sarcastic characteristic used, Branagh successfully uses visual comedy in Much Ado About Nothing to interpret Shakespeare’s version of the t ext. Branagh uses Benedick’s character during the second scene to add visual comedy to Shakespeare’s text. This begins when Benedick is alone in the garden when he hears Don Pedro, Leonato and Claudio walking towards him. He quickly hides in the garden hoping to not be seen. A quick motion that is non-existent when reading Shakespeare’s text. However, Branagh uses the character of Benedick to create a sense of humour within the scene. While Don Pedro, Leonato and Claudio know that Benedick is hiding from them in the garden. They decide to plot against Benedick in the hopes of him falling in love with Beatrice. They begin to talk about Beatrice, and how she is apparently in love with Benedick, according to her cousin Hero of course (Branagh 38:36). They pretend that they have no idea that Benedick can hear what they are saying but continue to emphasise words and exaggerate what they are saying to ensure Benedick, in fact, hears everything that they say. This can be int erpreted when Don Pedro states â€Å"Leonato, what was it you told me of today, that your niece Beatrice was in love with Signor Benedick?† (2.3.94-96), which makes BenedickShow MoreRelatedBeatrice and Benedick as a Couple in William Shakespeares Much Ado About Nothing1336 Words   |  6 PagesBeatrice and Benedick as a Couple in William Shakespeares Much Ado About Nothing Much Ado About Nothing is a Shakespeare play set in Mecina. It is a comedy, about Don Pedro and his friends. The play focuses on the relationships of the characters, especially that of Beatrice/Benedick and Claudio/Hero. The two romances follow two different ideas, one an average romance in Shakespeares day, the other a not so average romance. 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